Top Spotify Marketing Tips For Music Artists

Keep Your Profile Up to Date

Your profile on Spotify should accurately reflect you as an artist, it’s your opportunity to give fans an insight into your brand. Use relevant photos and keep your bio relevant.

You can also share new or favourite tracks with the artist pick option, and add links to fundraising or any playlists you would like to feature.

Build Your Followers

This is key to organic promotion on Spotify.

The platform even shared this:

“On Spotify, the key to getting your new release in front of fans is “Follow.” Think of your followers as subscribers to your mailing list on Spotify.”

This comes down to your music getting pushed throughout the Spotify universe. Most notably in these three main areas:

Release Radar – The release radar is a personalized weekly playlist that pulls together new tracks based on followed artists and listening history. If you’ve managed to get followed by your fans, you’ll likely show up in their release radar playlists. 

Discover Weekly – this is a section that appears in the discover section of the Spotify app, as well as in the home tab every Monday.

New release emails – On Fridays, Spotify also sends out a new release email to users, which highlights up to 10 new releases from artists they follow.

Tips to increase these followers organically:

Embed the button on your website

Email newsletter 

Promote on social media 

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Use The Canvas Feature

The Canvas feature on Spotify allows you to bring visuals in to accompany your tracks, and adds an extra level of engagement to your music. A great tool to make this happen is optimizing your video and sizing it through the free app Canva.

Create Your Own Playlists

It’s a great opportunity to build relationships with other artists in your genre. As you curate your list, why not reach out to those featured to let them know – they may end up being Spotify playlist curators themselves and feature you back. This is something Spotify looks at when deciding you’re a contributing citizen to their community.

Add Your Lyrics

This is powered by either Genius or Musixmatch, with Musixmatch actually offering a bit more functionality, including the ability to sync your lyrics in time to your music so they show up in the app at the same time.

Both of these services will require you to get verified. Sign up for Musixmatch here and Genius here.

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🎥 Watch: Derek Minor & Friends "Pull Up"

Ahead of I'm Lovely releasing Friday, Derek Minor (@thederekminor) goes incognito as an Lyft driver in the official visual for "Pull Up," The Ronye Brown & Brandon Boone directed small screen adaptation showcases Derek's comedic nature and is sure to make you crack a smile at one point or another. Produced by Thicc James (@thiccjamesbeats) and featuring a guest verse from Greg James, the trap-infused track finds the trio equally sharing the spotlight and is reminiscent of Wiz Khalifa's 2011 Cabin Fever standout "Taylor Gang,"

In 2009, Derek founded Reflection Music Group with producer and former Syndicated Mix Show host Doc Watson, which boasts a full-fledged label and marketing service, RMG Amplify. This is one of Minor’s greatest accomplishments as he now passes the baton to his roster of artists who are fresh voices of triumph.

Watch "Pull Up" below and pre-order I'm Lovely on your DSP of choice | HERE via EMPIRE.

🌴 New Video: Lil $o$o - Better Life

Known for crafting hits for Billboard chart-topping women wordsmith's like Nicki Minaj and Saweetie as well as enlisting Doja Cat and QC's City Girls' for records of his own, platinum-producer/songwriter LunchMoney Lewis (@LunchMoneyLewis) introduces his latest Lunchbox Records (@LunchBoxRecs) signee Lil $o$o (@lilsosodon). Appropriately titled "Better Life," $o$o's debut single details her come up after a series of unfortunate events that ultimately contributed to her attitude of appreciation and was produced by Lunch, Toju & TheOnlyDiet.

"I'm proud of this one, I wrote it by myself and got in a zone. I'm focused on a mission to provide a better life for my son. Ain't nobody stopping that," said the 20-year old South Florida native about the Clint Gibbs mixed/mastered song.

With each passing day, Lil $o$o sees herself as an empowering female rapper and songwriter, as well as an entrepreneur in the beauty field with plans to own her own beauty salon. Most importantly, however, her main focus is continuing to be the best mother she could be. When she looks at her son, she sees the light that has helped keep her life illuminated; the daily reminder of the person she loved and lost, but consequently helped transform her into a fiercely independent woman.

Experience "Better Life" via Ithe Melissa "Mel Vision" Marin directed visual as well as stream it on your DSP of choice below and expect her $o$o World EP to be released in the near future!

🎬 ICYMI: C.W. & Wiz Khalifa - Retail (Remix)

Motown's (@motown) Cam Wallace (@CamIAm4Ever) and a now COVID-free Wiz Khalifa (@wizkhalifa) capitalizing off the success of their recent collaboration and deliver the Jaimar Viray-directed visual to “Retail (Remix).” The HD-clip finds the pair surrounded by an assortment of melanated models in the latest designer fashion, while they take turns rapping their respective verses in style. [Photo Credit: Brandon Lua]

Raised on the Northside of Houston, Cameron "Cam" Wallace is a seasoned songwriter, producer, and recording artist. Galvanized by the Lone Star State's then fast rising chopped and screwed scene, originated by the late DJ Screw, Wallace also credits his dad's extensive vinyl collection in addition to Virginia heavyweights like Timbaland, Pharrell, and Missy Elliott as early influences. Additional influences for the multifaceted creative include Kanye West, Ty Dolla $ign, and Ginuwine.

Perfecting his craft day in and day out he landed first major production credit in 2016 by way of Beyonce’s "Upgrade U" featuring Jay Z. The high-profile achievement was soon followed by placements with Jeezy, B.o.B, Omarion, Justine Skye, Chris Brown, Yelawolf, Rock City, and Lecrae. The following year he executive produced Slim Thug's 'The World Is Yours' album.

"Wiz always brings the ultimate vibes to any record he’s on. When I heard his approach to his verse I was like oh this is perfect. He literally added another layer of cool to the record," say’s the decorated triple threat in regards to working with the Taylor Gang general.

Peep the music video for “Retail (Remix)” and stream it on your DSP of choice below!