🎧 Single: New London Is "Upper Echelon"

Looking to take his already fruitful career to new heights, New London [@Nwlondon__] delivers the appropriately titled single "Upper Echelon." As the cleverly designed artwork suggests, the BK native aims to inform critics in addition to day one supporters he has elevated on all levels and can only be suited with a mate that matches his fly. 

Born in Jamaica and raised in the United Kingdom, Camoy "New London" Spence is a Brooklyn (NY) based rapper who first caught steam in 2016 with his street anthem "Rich Nation," which has now garnered over 1M+ views on YouTube. Three years later, he resurfaced with his fan favorite quickstrike "Drip Code." The fashion focused single was soon tailed by "Steelo" and "Sanction." The conversation created by the quartet of tracks eventually landed him on the pages of Elliott Wilson's popularized lifestyle magazine RESPECT and earned him airplay on HOT 97 as well as Power 105. Sighting highschool friend Desiigner as an example of how music can be the vehicle to achieve any goal on your vision board, the 24 year old rhyme spitter is focused on making himself a household name before the end of 2021. 

Take a listen to "Upper Echelon" on your DSP of choice after the jump and watch the WSG Ent. frontman's recent visual for "Trophy" | HERE.

🎬 RARI Connects w/ PDGRFX In New Clip!

Continuing the campaign for his forthcoming project VA Seasons, Portsmouth native RARI (@_rari) unloads the official visual to "For The Love." The HD clip for the Masi The Producer crafted song was shot by PDGRFX and finds the Commonwealth wordsmith detailing the harsh realities of the dangerous city. Following up his HighDefRazjah & Johnny Juliano-produced single "Not What It Seems," the record serves as an early glimpse of what fans can expect from RARI's soon to be released body of work.

Watch the official music video for "For The Love" and stream it on your DSP of choice below!

Suave The Don Returns In Clip For "Lost Em"

Taken off his HeatWave 3 project, EMPIRE / 510 Music Group recording artist, Suave The Don (@SuaveTheDon) unloads the official visual for "Lost Em." Clocking in at just under two minutes, the video finds STD simultaneously posted with his crew and weaving in/out of traffic, escaping law enforcement as well as the opps.

Olajuwon Sutherland, known professionally as “Suave The Don,” is a rising NY rap act born and raised in Troy, New York. Growing up, Hip Hop played a huge part in his life, citing 50 Cent, Ludacris, Nelly and J Cole as early influences. In 2015, Suave dropped his first mixtape Knights Like These. Shortly after releasing his mixtape he was booked to perform at his first concert opening for Montana 300 in Clifton Park, NY. As his buzz and catalogue continued to grow he embarked on his first national tour as the opening act for Lil Uzi Vert.

Check out the HD-clip for "Lost Em" and stream HeatWave 3 in its entirety after the jump!

⚫ VIBE Premiere: JGreen & Hotboii - N.S.S.

Last seen in the visual for "Fed Up," following a well received remix to "All On Me" featuring Jackboy, EMPIRE / 510 Music Group recording artist JGreen (@JGreen510) unloads his latest single "Never Switchin Sides." Supercharged with a verse from Hotboii (@itshotboii438), the Tylott TV-directed clip finds the pair trading verses as well as paintball pellets as they double down on the principle of loyalty.

JGreen, formerly known as YNW JGreen, is an Florida based-rapper best known as a part of the YNW crew including YNW Melly. He first gained real traction in 2017 after featuring on Melly’s single “Youngins.” Following the debut he released several hit songs, such as "Love Scars," "Rugged" and "Up Next." Ultimately, he rose to fame after collaborating with Melly once again on the popular track “Florida Water,” which has racked up over 3M+ views.

Watch the official music video for "Never Switchin Sides" exclusively via VIBE and check out "Fed Up" | HERE.